They say that money is a liquid or a flow concept. When money becomes stagnant, it loses its glitter, very much like water which when flowing remains fresh and when it collects in puddles, it becomes the breeding ground for pests. Hence, just the accumulation of money and not keeping it flowing is a peril that is very essential to any economy, whether at the national level or at the household level. At the household level, which is the base of all economies, the limited resources that are to be allocated to a huge list of the household wants and needs calls for an efficient resource allocation strategy. In most of the Indian homes, it is the lady of the house whether she is a housewife or a working woman has the ultimate and final say in all decisions related to this department. It is based on her decisions of whether to allocate resources to spending more or saving for the particular month. She has an edge when there are savings realized on the everyday grocery shopping or the occasional shopping for clothes, a weekly or fortnightly eating out plan. These days, the family is no longer a cohesive joint unit of brothers staying together under one roof. It is more a nuclear family with either a double income single kid (DISK) or double income no kid (DINK) lifestyle. When the lifestyle is DISK, there are a lot of other things to factored in, with the children’s basic education, further studies with a possibility of foreign education, marriage expenses and their own retirement as well as investments etc. Read More