I was driving to work today in Atlanta and heard on the radio that there was bad traffic on "Naturally Fresh Blvd".

Now, how does a street get named "Naturally Fresh Blvd"?

I know that Atlanta has conjugated the noun "peach" to the limit and has every iteration of it on many streets here. I'm sure they have numbered streets. I'm sure they've used the presidents' names somewhere (Washington, Jefferson, etc.), then the colleges (Amherst, Vanderbilt, etc.), and the writers series (Tennyson, Milton, Coleridge). Maybe they have even run through girls' and boys' names (Ann, Robin, Pat Ln.).

But what happened when the concrete on this patch of land was laid, and how did it happen, that someone said "let's name it "Naturally Fresh Blvd" and everyone else in the room said "yeah, that's a great idea"!