"According to the Jewish Telegraphic Agency, Israeli Deputy Health Minister Yakov Litzman, a member of the ultra-religious United Torah Judaism Party, this week urged changing the name to "Mexican flu," because swine are not kosher."

I don't understand the logic. What's in a name? Does the very word "swine" contaminate the mouth? A form of opprobrium and obloquy to be abhorred?

I don't get it.