Lola
My Journal

Home
Get Email Updates

Admin Password

Remember Me

10766 Curiosities served
Share on Facebook

Market research; please help!
Previous Entry :: Next Entry

Read/Post Comments (0)

A friend of mine and I are thinking of doing a t-shirt business on the side, one that uses eco-friendly t-shirts with our own designs and then donates a percentage of the proceeds to charity. If you wouldn't mind answering these questions, that would be awesome.

Thanks!
--Lola



Please copy and paste this into an email to me at lolabones at hotmail (added later: I rewrote that to avoid spam, on a tip from Seanny Boy); you can just put an x by your answers. Thank you!

1. Do you currently buy and wear t-shirts (includes sleeveless, cap-sleeve, long sleeve, scoop neck, etc.)



______yes ______no


2. How much do you usually pay for t-shirts?



___$5-10 ___$11-15 ___$16-20 ___$21-25 ___$26+


3. Do you look for environmentally friendly, eco-products? (e.g. organic, made in USA, sweatshop free)



_______Yes ________No


4. Would you be willing to buy an eco-friendly shirt?


______Yes ________No


5. Would you be willing to spend $5 more if eco-friendly



_______Yes __________No


6. What are the 3 most important factors to your purchases?



__Price __Color __quality __design __made in USA



__Eco-friendly __non-sweatshop ___comfort ___style



Other________________________________________________________




7. Would you prefer to buy a shirt with a: (circle all that apply)



____Logo (e.g. 'DKNY') ___Design (e.g. a tree) ___Saying (e.g. "dream big")






8. What other eco-friendly apparel would you be likely to purchase?



__Tote bags ___pants ___yoga gear ___hats ____baby clothes ____kidclothes



Other_______________________________




9. Would you be willing to spend $5 more if a product was eco-friendly and supported a cause ( e.g. global warming research, cancer research, etc.)



___Yes ____no


10. Mark the three causes you would most likely support through a purchase of clothing.



___global warming research/education
___cancer research
___habitat for humanity
____women and children's protection and support in darfur
____women's education in third world countries
___the heifer project (end hunger and poverty; care for the earth)

____"Miles for Smiles" (cleft-palate repair in developing countries)
____adopt-a-minefield

____Autism research
____second harvest food bank

____ a local non-profit
other_________________




11. Where do you typically shop for apparel?



___discount stores ___mail order ____online ___major department stores ____boutiques _____other (please list) __________________




12. Would you be more willing to buy online if you knew it was a high quality product ( e.g. familiar brand name versus unknown brand name?)



___Yes ___no




13. What factors would make you try a new online-product (e.g. t-shirt) you hadn't tried before? (please circle top three)



___Style ___price ___free shipping ___free returns ___variety



___Eco-friendly ___money towards a cause ____easily found online



____Attractive web-site Other_____________________________


14. What is(are) your favorite t-shirt style(s)?



___Short sleeve ___long sleeve ___¾ length ____Tank top



___V-neck ____Scoop-neck ___high-cut ___low-cut



___Collar ____crew neck ___Layering ____Long length



____shorter length Other________________


15. What styles/types of shirts would you like to see more of in the market, but you just can't find?

______________________________________


16. Are you:
___Male ____Female


17. What age range are you in?

___0-12 ___13-19 ___20-29 ____30-39 ___40-49 ____50-59 60+




Any comments are welcome: _________________________________________


Read/Post Comments (0)

Previous Entry :: Next Entry

Back to Top

Powered by JournalScape © 2001-2010 JournalScape.com. All rights reserved.
All content rights reserved by the author.
custsupport@journalscape.com