So for the holiday season, Borders bookstores put a little card on Richard Dawkins' The God Delusion that says "O come all ye faithless". The result? Christian leaders have generated enough criticism that Borders issued an apology.

Get this:

The Rev. Jonathan Edwards, general secretary of the Baptist Union of Great Britain. said the idea was "crass."

"I am quite sure that Borders intended their Christmas card as a joke. However, I personally find it an ill-judged and insensitive joke," he said, as reported by Baptist Times.

He continued, "Christians have always been used to being punch bags but I would have hoped that, in a society in which we are seeking to show respect to all people and beliefs, we might have grown out of this kind of nonsense."

Yeah, it's so hard to be a Christian these days, what with being in the vast majority in the general citizenry, political office, and every other walk of life. I can see how something like a little card on a book would be seen as an all-out assault on their faith.

Christians do have it horribly rough, especially compared to atheists, who enjoy an overwhelming amount of respect and prestige.

Borders should not only have issued an apology. They should have sealed it in a gold envelope, crawled on their belly to each religious leader in Britain, and lay it at their feet (with a kiss to the big toe).

Anyway, Borders didn't, as far as I can tell, remove the cards, though. Good for them.