Am I going to be treated fairly with these prices compared to my competition's pricing with the same items?

Can I trust you to sell me the correct products?

Can I depend on your commitment to ship when I need the products? Is your company committed both in resources and in philosophy to serving my needs?

How well will you listen when I need to contact you?

Has your company treated its other customers with the respect I expect from my other suppliers?

Have you been honest and accountable to your customers in the past? In other words, have you done what you said you would do?

Fair, trustworthy, committed, willing to listen and serve, respectful, honest and accountable. If these attributes all sound very familiar, it is because they similar to what we normally expect from a leader. In this new economy, where change is continuous, access to information is unrivaled and pressure on margins is intense, what your prospective buyers need is someone to listen and lead them. Someone who has the courage, discipline and vision to truly serve. To put the customer's needs before theirs (before your quota, before your bonus and before your ego)!

Commitment to understand... not just your product, but the products/services of your customers, and you must commit to understand them, and you must commit to understand their customers. You MUST commit to them...or, there is nothing.

And, not to dampen Deremiah's fire...but you MUST commit yourself as well as commit to yourself, that everything you do from this point on will be for the best interests of all parties involved in "the process".


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