Ethical Scruples in Advertising
Mood:
Neurotic
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http://www.commercialalert.org/index.php/category_id/1/subcategory_id/82/article_id/205
Longish piece about neuromarketing, which is either scary or silly depending on how you look at it. Actual quote:
The realm of marketing and market research has never been a model of ethical scruple. But recent developments there are truly macabre in their implications. The hucksters have enlisted research labs to map the brain’s activation responses in order prod desires for particular products.
This new field is called “neuromarketing.” It seeks, in the words of Forbes magazine, to “find a buy button inside the skull.” It sounds like something that could have happened in the former Soviet Union, for the purposes of behavior control. Yet it is happening right here in America, at a major university – your university. "The neuroscience wing at Emory University,” the New York Times reports, “is the epicenter of the neuromarketing world."
...
More at link.
(Thanks JeremyT)
Longish piece about neuromarketing, which is either scary or silly depending on how you look at it. Actual quote:
The realm of marketing and market research has never been a model of ethical scruple. But recent developments there are truly macabre in their implications. The hucksters have enlisted research labs to map the brain’s activation responses in order prod desires for particular products.
This new field is called “neuromarketing.” It seeks, in the words of Forbes magazine, to “find a buy button inside the skull.” It sounds like something that could have happened in the former Soviet Union, for the purposes of behavior control. Yet it is happening right here in America, at a major university – your university. "The neuroscience wing at Emory University,” the New York Times reports, “is the epicenter of the neuromarketing world."
...
More at link.
(Thanks JeremyT)
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