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2003-12-09 8:52 PM Ethical Scruples in Advertising Mood: Neurotic Read/Post Comments (0) |
http://www.commercialalert.org/index.php/category_id/1/subcategory_id/82/article_id/205
Longish piece about neuromarketing, which is either scary or silly depending on how you look at it. Actual quote: The realm of marketing and market research has never been a model of ethical scruple. But recent developments there are truly macabre in their implications. The hucksters have enlisted research labs to map the brain�s activation responses in order prod desires for particular products. This new field is called �neuromarketing.� It seeks, in the words of Forbes magazine, to �find a buy button inside the skull.� It sounds like something that could have happened in the former Soviet Union, for the purposes of behavior control. Yet it is happening right here in America, at a major university � your university. "The neuroscience wing at Emory University,� the New York Times reports, �is the epicenter of the neuromarketing world." ... More at link. (Thanks JeremyT) Read/Post Comments (0) Previous Entry :: Next Entry Back to Top |
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