Brought to you from Reuters, via Slog at The Stranger in Seattle:

General Mills Inc and other food makers are benefiting from a sharp rise in home cooking in the United States and to a lesser extent in Western Europe.... "We are seeing some very interesting changes in consumer behavior as we plunge deeper into the recession," Chairman and Chief Executive Ken Powell told a panel at the annual meeting of the World Economic Forum...

"What we see now, over the last year and a half, is a very, very significant change in the direction of that trend," Powell said. "Basically, consumers in North America are rediscovering the grocery store and cooking at home again, clearly to the benefit of some and the disbenefit of others as many restaurants really struggle in the U.S. right now."

Disbenefit? Where did THAT come from? Ouch!

Makes me want a cheeseburger, for two reasons: to support the (I'm sure) failing fast-food industry, and to assuage my gastrointestinal distress brought on by the neologism (of, I hope, no longevity) disbenefit.

Oy vey. I've got a schpilkis in my genechtagazoink!